I definitely had a unique experience with this interview. As soon as Jessa and I launched our live webinar, she lost power and disappeared! There I was, the only panelist in a Zoom filled with attendees, smiling into the void. I knew in my gut that Jessa was doing everything in her power to re-join the webinar, so I decided to do the only thing I could think of, continue on and do my best. I introduced myself and shared the project that Jessa and I had spoken about. By the time I finished going over the details of the project, Jessa was able to re-join from her phone and take us through to the finish line. I'm thankful to Jessa for her grace and flexibility in this unique situation.

Here’s the description from the host:

In this live interview, Jessa Lux (Community Manager, Clique Studios) talks with Simone Worsdale (Director of Digital Strategy, Harvard Kennedy School) about the often underutilized, but incredibly worthwhile steps to take to ensure your content has the greatest impact possible.
When asked about a recent success she and her team has had, Simone describes a single project that (1) achieved front-page results alongside the likes of TIME.com and HistoryChannel.com (2) included a YouTube video that has been watched 57,000+ times, and (3) accounted for their top-performing social media posts for several weeks on multiple channels.
Simone describes what they did to make that project so successful and what steps other marketers can take to increase the reach of their content.
You'll also get an inside look at Simone's team - their process, how they delegate work, and what resources it takes to pull off something as spectacular as the success she described (hint: it's less than you'd expect!).

I hope you find this conversation helpful.