SIMONE RENEE WORSDALE

Employment

• Circulation & Marketing Manager February 2011 – Present

  Worth International Media Group · Miami, FL

  Manage databases of travel agents & meeting planners for use in circulation & marketing efforts ••• Create all circulation marketing materials and forms including emails, online house ads, direct mail, inserts, printed forms, etc Manage marketing of renewals and new subscription acquisition ••• Find new sources of travel agent and meeting planner emails and phone numbers to solicit for subscriptions ••• Coordinate telemarketing efforts ••• Manage third party circulation fulfillment relationships, serving as the point of contact on all elements of circulation fulfillment processes ••• Work with Executive VP IT to structure database to allow for future growth ••• Complete all elements of BPA audit with Marketing Director ••• Find creative cooperative programs with organizations to solicit their travel agents ••• Manage cooperative circulation efforts ••• Analyze online media and provide recommendations about changes to increase audience ••• Drive expansion of websites and newsletters ••• Coordinate social media marketing and updating of Twitter/Facebook pages to drive traffic to brand sites

• Audience Development CoordinatorOctober 2010 – January 2011

  Worth International Media Group · Miami, FL

• Marketing AssistantAugust 2010 – September 2010

  Worth International Media Group · Miami, FL

• Analytics & Message Planning InternJanuary 2010 – April 2010

  Crispin Porter + Bogusky · Miami, FL

  Involved with campaigns for the following clients: Burger King, Dominos, Microsoft, Best Buy, Old Navy, and Coke Zero. Assisted Media Planners by completing the following tasks: Created National and Local Flowcharts for Burger King; Greeted Media Reps and helped them set up presentations; Sat in on client meetings; Created and pulled reports from software such as K9 and Nielsen. Assisted Analysts by completing the following tasks: Created internal weekly reports for Coke Zero; Developed Tracking Plans, Tracking Manifests & Key Performance Indicators for Old Navy, Burger King, and Dominos.

• Apple Campus Representative March 2008 – December 2009

  Volt Technical Services · Miami, FL

  Held table top demonstrations in high traffic areas to raise awareness of Apple Student Discounts on campus; Helped product sales within specific academic departments; Created Podcasts to help over 500 Campus Reps nationwide execute projects; Hosted workshops to generate sales on campus

Honors and Certifications

• Curated the 2010 Aesthetics & Values exhibition2010

  Florida International University · Miami, FL

  Visit www.avexhibition.org for more information

• Winner, Target Marketing Case Study2009

  Florida International University · Miami, FL

• NIH Certified in Protecting Human Research Participants2009

  Florida International University · Miami, FL

• Certified in Marketing Accounting Metrics & Financial Anaylsis2009

  Florida International University · Miami, FL

Education

• B.S. Communication, Marketing MinorGraduated Spring 2010

  Florida International University · Miami, FL

  Honors College, Cum Laude, 3.7 cumulative GPA

• High SchoolGraduated Spring 2006

  New World School of the Arts · Miami, FL

  Cum Laude, 4.4 weighted GPA